My proficiency in online advertising extends seamlessly into the realm of serving as an expert witness in digital advertising cases. While I collaborate with businesses nationwide, my frequent consultations are with companies in the Los Angeles area. Thanks to the ubiquity of the Internet, geographical distance is inconsequential.
My professional services as an online advertising expert witness encompass a comprehensive array of tasks derived from a meticulous analysis of digital advertising strategies:
Evaluation of Online Advertising Strategies: Delving into the motives behind plaintiff or defendant advertising endeavors and discerning the implicit marketing objectives.
Expenditure Analysis: Scrutinizing the expenditure components of digital advertising and tracking their fluctuations over time.
Keyword Strategy Analysis: Unraveling the intricacies of keyword strategies to mitigate potential pitfalls. Crafting an exhaustive keyword strategy is paramount.
Network Analysis: Recognizing that online advertising spans various networks. A proficient expert comprehends the nuances of each network, including social media platforms and display networks.
Conversions and eCommerce: Deciphering the intricacies of conversion tracking via analytics platforms. Illuminating the conversions attributable to online advertising efforts and the associated strategies.
Metrics: Emphasizing the significance of metrics, including within the domain of online advertising, utilizing tools such as analytics to glean insights.
Beyond Online Advertising: Expanding advertising horizons beyond traditional platforms to encompass emerging channels and trends. Analyzing the intricacies of advertising endeavors across diverse platforms.
I invite you to peruse my comprehensive bio detailing my professional online advertising experience. I am certified as an expert witness in both federal and state courts in California, equipped with extensive deposition and trial experience. I specialize in crafting detailed reports and analyses of digital advertising strategies.
Should you have any inquiries or wish to schedule a complimentary phone consultation, please don’t hesitate to reach out today!